In 1914, Morton Salt Company hired advertising agency N.W. Ayer and Company to develop a marketing campaign to promote their salt. An originally disregarded idea was noticed by the son of the founder of Morton Salt Company and the Morton Salt Girl was brought to life. They also adapted a new slogan, “When it rains, it pours.” inspired by a well-known proverb of the time. The ad debuted in Good Housekeeping Magazine in 1914, and the Morton Salt Girl was introduced to the world. She eventually would become one of the most iconic and enduring brand figures of all time.
This year we celebrate the 100th Birthday of the iconic Morton Salt Girl. With 100 parties being hosted in 100 cities over 100 days, she is celebrating her birthday in grand fashion. Join in on the fun by tweeting your birthday wishes with the hashtag #MortonSaltGirl100 or by visiting MortonSaltGirl100.com for more fun ways to participate. I was lucky enough to receive a celebration party package of fun branded Morton Salt items including party favors, epsom salts, Morton Salt branded M&Ms, an umbrella, some great coupons and more. Here is a photo of the tin full of items that I received and the umbrella that my son hopes he can use for rain soon here in always-sunny San Diego! Our family and friends enjoyed all of the fun promotional items, thank you Morton Salt!